ABOUT USAbout Us
Founding Purpose
Advances in AI and digital technology are poised to transform society, industry, and people's lives. Precisely because we live in an age when so much can be completed online and information and content can be generated instantly, the value of moving our bodies, gathering in the same place, supporting others, and sharing joy, frustration, and excitement is greater than ever.
Sport has the power to move minds and bodies and connect people across generations, backgrounds, countries, and regions. It also has the potential to create new value across many areas of society, including health, education, local communities, urban appeal, corporate activity, and international exchange.
Around the world, sport has already moved beyond competition and spectatorship to expand its role as social infrastructure supporting everyday life, society, and the economy. Japan, too, has a sporting culture it can proudly share with the world: high levels of athletic performance, activities rooted in local communities, initiatives by sports organizations and companies, and the passion of the many people involved in sport.
At the same time, the social and economic value created by sport has not been sufficiently visualized or communicated to people outside sport, including companies, government, educational institutions, and investors. As a result, it has not led to investment and collaboration commensurate with its true potential.
We need to reveal the value of sport through research and translate it into language and indicators that society can understand. We also need to connect diverse stakeholders, including companies, local governments, educational institutions, sports organizations, researchers, media, and communities, and turn that value into concrete action. To that end, we established the Institute for Sports Communication Design.
Through research, communication, dialogue, and co-creation, we will connect the value of sport to new investment by businesses and communities and create an environment in which new businesses, employment, exchange, and innovation can emerge. By generating a virtuous cycle in which people, society, and the economy grow together through sport, we will contribute to a better society and Japan's sustainable growth.
Transforming sport into infrastructure for everyday life and economic growth.
Starting in Japan, expanding across Asia, and reaching the world.
Together with society, we will create new value for sport.
